Facility Naming Rights and Sponsorship

The City is pursuing sponsorship and naming rights at several new or renovated facilities.
Artist's rendering of Northside Community Centre facade

Facility Naming Rights and Sponsorship Opportunities

Discovery Canyon (Naming rights available)

Photo of residents tubing at Discovery Canyon

The River Bend Golf and Recreation Area is over 100 hectares of groomed and natural environments at the north end of Waskasoo Park. Opening in 1987, the park contains an 18 hole golf course, a nine hole mini-links, a driving range and golf area. Other non-golf amenities include Discovery Canyon, picnic facilities, boat launch, hiking/cross country ski trails and a biathlon range.

Discovery Canyon is a nature experience that combines a splashing water ride, with wide beach areas and accessible board walks and picnic stops.  It is open from early June until the September long weekend, is a free amenity to the public and one of Red Deer’s most popular places on a hot summer day. 

Discovery Canyon was closed for the 2016 season for upgrades and enhancements and re-opened in the summer of 2017. 

Enhancement work included:

  • Renovated stream bed
  • Improved access to lower portion of the stream
  • New safety measures
  • Improved accessibility 
  • New main entry walkway
  • New site furniture
  • Expanded beach area
  • New play area
Northside Community Centre (Naming rights available)

Artist's rendering of Northside Community Centre facade

A state-of-the-art Community Centre is on the north side of Red Deer to enrich the city by connecting neighbours, families and individuals via versatile programming in the areas of art, culture and fitness. The two-storey 20,000 sq. ft. facility that features an innovative teaching kitchen, play spaces, multi-purpose activity space, upper level sundeck and youth zone is an integrated campus sharing the same site with the Glendale Science and Technology School as well as the Glendale Skate Park.

The Community Centre includes:

  • Innovative youth zone
  • Teaching kitchen
  • Multi-purpose area
  • Fitness studio
  • Upper level sundeck
  • Meeting rooms

The Community Centre has the ability to host:

  • Active living, arts and culture programming serving youth, families and seniors.
  • Rental opportunities for weddings, community events and meetings.

The Marketing Value of Naming Rights:

Naming Rights of a prominent community facility is a proven way for local businesses to elevate their visibility in a very positive way.

It is well known that the most effective marketing campaigns are those that enhance consumer experience, facilitating an emotional connection with the brand, which often translates into increased consumer loyalty.

Facility naming rights help companies rise above typical advertising clutter to gain consistent engagement with their community. Much of the value coming in the form of offsite promotion through word-of-mouth mentions. The facility, and thus the name of the corporate partner, gets innumerable free mentions on websites, newspapers, radio and social media when sharing information about sport, recreational and cultural events.

Local and regional companies play an important and on-going role in the future development of the City of Red Deer and directly influencing the lives of thousands of families that live, work, play and proudly call Red Deer – home.

General Terms:

The terms for each facility involve:

  • a specific agreement term (with the first right to a renewal term).
  • a predetermined annual fee payable to The City of Red Deer — first payments are not due until the facilities are open.
  • fully customized benefits will be outlined in a formal agreement.

General Benefits:

The benefits associated with each facility naming rights agreement include but are not limited to; your corporate name and logo incorporated in the title and sign of the building, internal building signage, opportunities to utilize the facility for special events, etc.

Sponsorship in the community:

The City of Red Deer is pursuing sponsorship and naming rights at a variety of municipal facilities. Municipalities across Canada are increasingly turning to collaborative arrangements with the private sector as a means of generating alternative sources of non-tax revenue to assist in improving civic facilities and services. Facilities that are sponsored are still city facilities and operated by The City of Red Deer.

Contact Information

Companies interested in learning more about the featured or other opportunities available can call 403-406-8774.