Request a Copy of The City of Red Deer Logo

Elements of The City of Red Deer Logo

City of Red Deer LogoIn addition to featuring a stylized capital "R" and lowercase "d" in its design, the corporate logo also represents the Red Deer River, the city's prime location along Queen Elizabeth II Highway (Highway 2), and the community's many parks and trails. More subtle elements express progression, friendliness and balance. The colour red symbolizes strength and energy while fawn represents consistency and credibility.

Corporate Identity Standards

The City of Red Deer corporate identity is a valuable organizational asset that distinguishes The City of Red Deer's services from those of other organizations. The logo is the single most important element of The City of Red Deer's corporate identity and as such, its use is managed and protected.

Because the use of the logo should reflect the corporate identity of The City of Red Deer, authorization to use the logo on any printed, electronic or promotional material is restricted to the purposes outlined in the Corporate Identity Standards Guide. Permission to use the logo for purposes not outlined in this guide must be obtained from The City of Red Deer Communications and Strategic Planning department.

Use of The City Logo

By Contracted Agencies

Agencies contracted to work on behalf of The City of Red Deer will use the logo when identifying projects or work directly related to The City of Red Deer.

This applies to the RCMP, Parkland Community Planning Services, Tourism Red Deer, Normandeau Cultural & Natural History Society, River Bend Golf & Recreation Society and the Red Deer Public Library. When using The City of Red Deer logo, contracted agencies will use one of the following phrases:

  • on behalf of
  • together with

To Identify Sponsorship

When any city department or operation donates funds to support any community initiative, The City of Red Deer logo will be used on that initiative's promotional materials. When using The City of Red Deer logo to identify sponsorship, it will be accompanied with one of the following phrases:

  • sponsored by
  • supported by

Request a Copy of The City of Red Deer Logo

A detailed checklist of your responsibilities for using The City of Red Deer logo will be forwarded to you with the logo. In submitting this form, you are agreeing to the responsibilities outlined by The City of Red Deer Corporate Identity Standards Guidelines.

Contact Information
Logo Use








Logo Detail Information


Logos are provided in EPS format as it is compatible with most file types and is a design industry standard.

Please note: Requests may take up to three business days. If you require a copy of the logo prior to that, please contact the Communications and Corporate Planning Office at (403) 342-8147.

Applicant's Declaration

The personal information contained on this form is collected under the authority of the Municipal Government Act, and will be used for the purpose of providing following-up services as indicated in the items listed above. The personal information is protected under provisions of the Freedom of Information and Protection of Privacy (FOIP) Act. If you have any questions about the collection, use and protection of this information please contact the Communications & Corporate Planning Coordinator, The City of Red Deer, 4914 - 48 Avenue, Red Deer, AB, T4N 3T4 or phone 403-342-8147.

In submitting this form, you are declaring this information to be true and complete to the best of your knowledge.