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Discovery Centre rolls into Capstone

July 19, 2022 3:31 PM
(Red Deer, Alberta)

Today, The City of Red Deer, Land & Economic Development team publicly launched a real estate presentation centre for the Capstone community redevelopment program. The presentation centre has been designed specifically to educate and engage Red Deerians and Central Albertans on the vision of the community and its importance to the vitality and sustainability of downtown Red Deer. The opening marks a new era in the transformation of the area into a master planned urban village in the heart of downtown Red Deer.

While traditional ‘bricks and mortar’ real estate centres are still common practice in community development, The City of Red Deer took a more innovative approach to sharing the vision of the Capstone redevelopment, by converting a decommissioned transit bus into a discovery centre.

Named the Capstone Discovery Bus, the mobile real estate centre allows The City a unique opportunity to travel throughout Red Deer and into smaller areas to broaden interest for and educate on the community vision. Civic celebrations, annual festivals and cultural performances will be regular stops when the bus is not at its main stop near Canada 150 Square inside Capstone.

“Having a community presentation centre that engages and educates the public is a vital part of real estate development as it supports storytelling, which ultimately affects a buying decision,” said Mayor Ken Johnston. “It gives future residents and real estate prospects a sampling of how the community will look, feel, and behave. Importantly, it addresses how the community will meet the needs of its residents.”

Capstone is quite unique in its design and development intentions and represents a new type of community for Red Deer. The vision for Capstone is a mixed use, multi-family community in which 5,000 residents will one day live in some 2,000 condominiums, apartments, and townhomes. Its’ location on the Red Deer River, west of the downtown, means Capstone is both a prime riverside address and an accessible city home.

“The success of the Capstone redevelopment program underpins the future health and vitality of our downtown core,” City Manager, Tara Lodewyk. ‘Our city is expected to grow by approximately 20,000 new residents over the next 10-12 years and accommodating some of this population growth in Capstone is good news for our downtown businesses and services. We have planned for the highest and best use of the lands in Capstone to accommodate for our growth.”

The interior spaces and displays of the remodeled city bus have been meticulously designed to portray the Capstone vision. Within its tiny 280 square foot footprint, the Capstone Discover Bus allows visitors to experience a typical day-in-the-community. An urban condo, a brew pub, a micro grocery store, and a mini park space all come together to describe the personality and built form of the neighbourhood. A 3-D model, depicting the community at full build-out, will be delivered digitally and will orient the visitor to the lands of Capstone, while highlighting the future density ambitions and design aesthetic.

Extensive research was done on the wants and needs of the future resident, and young working professionals and older adults have identified as most interested in calling Capstone home. With nearby retail services and amenities, including an expanded regional hospital, the future Capstone citizen is seeking a community which not only satisfies their social and recreational needs but also offers beautifully appointed and designed homes.

The Capstone Discovery Bus is free of charge to the public and is open 12 – 6 p.m. Thursday through Sunday and on holiday Mondays. No reservation is needed; the public is invited to find us in Capstone and throughout the downtown core this summer. Follow us at #liveincapstone.

For more information, contact:

Corporate Communications
The City of Red Deer

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