Facility Naming Rights and Sponsorship

The City is pursuing naming rights and sponsorship for the following five new or refurbished City facilities: Red Deer Downtown Arena, Discovery Canyon, Northside Community Centre, Great Chief Park Pavilion, North East High School sports fields. 

Municipalities across Canada are increasingly turning to collaborative arrangements with the private sector as a means of generating alternative sources of non-tax revenue to assist in improving civic facilities and services.

Facility Naming Rights and Sponsorship Opportunities

Downtown Arena

Downtown Arena, Rendering, Arena Rendering, Red Deer Arena

The downtown arena is The City’s main spectator arena seating up to 1,400 patrons.  The facility is used 12 months of the year for both ice and non-ice activities as well as special events, such as national and provincial tournaments and the annual Remembrance Day ceremony. Decommissioning and demolition of this arena will be complete in mid-2016, and construction of the new downtown arena will commence before the end of 2016.

The new downtown arena will continue to be the home of the Red Deer Minor Hockey Commission’s administration office, and will also accommodate ice hockey for the 2019 Canada Winter Games. The facility is currently under construction with completion expected in the fall of 2018. 

The facility will be The City’s premier spectator arena and will offer an enhanced experience for those in the stands, including a room temperature spectator area. The modern facility will offer welcoming gathering spaces and an indoor walking track for the community. Skaters will be greeted with more team space, modernized change rooms, and access to warm up areas, skate sharpening and laundry facilities. The new facility is also being designed to meet energy and environmental standards for a greener and more efficient operation.

The arena will connect with the rest of Rotary Recreation Park and create linkages between the park promenade and north site as well as the curling rink and skatepark currently on site.  The facility will house public art throughout to incorporate cultural elements.

Discovery Canyon

Discovery Canyon Conceptual Plan

The River Bend Golf and Recreation Area is over 100 hectares of groomed and natural environments at the north end of Waskasoo Park. Opening in 1987, the park contains an 18 hole golf course, a nine hole mini-links, a driving range and golf area.  Other non-golf amenities include Discovery Canyon, picnic facilities, boat launch, hiking/cross country ski trails and a biathlon range. 

In the 2016 budget, Council approved the revitalization and expansion of Discovery Canyon.  Discovery Canyon is a nature experience that combines a splashing water ride, with wide beach areas and accessible board walks and picnic stops.  It is open from early June until the September long weekend, is a free amenity to the public and one of Red Deer’s most popular places on a hot summer day. 

The revitalization will include:

  • Renovated stream bed
  • Improved access to lower portion of the stream
  • New safety measures
  • Improved access for people with disabilities
  • New main entry walkway
  • New site furniture
  • Expanded beach area
New Northside Community Centre

A community centre is planned for Red Deer’s north side with construction to commence in 2017 and a targeted opening date of late 2018.  The facility is anticipated to be a welcoming place that promotes social connection and enhances the quality of life of everyone who lives nearby as well as all Red Deerians through flexible gathering spaces, activities and programming.

The facility vision includes versatile programming spaces where leisure activities, family fun, community events, support services and group gatherings large and small may be hosted. Included in this facility concept are multi-use spaces that can accommodate a wide number of programs, such as meeting rooms, an innovative teaching kitchen, outdoor upper level deck, and a large gathering and activity space with a servery that can function as a gymnasium or quickly convert into a large special event area. 

The warm and inviting facility will include spaces that are easily accessible to all and focus on youth and family including play spaces, fitness and leisure, art and cultural programming. The site will connect to Red Deer’s premier Glendale Skate Park and connect to the Glendale Science and Technology School (K-8) through pathways, roads and innovative design. It will also incorporate sustainable building and site designs. Both the design and amenities included in this facility chart new territory in the development of community centres for The City of Red Deer and will enrich the city by connecting neighbours, families, and individuals in a unique and inclusive way.

Contact Information

Companies interested in learning more about the opportunities available are asked to contact:

Colin Young
SportBrand Canada Inc.
Phone: 403-698-6990
Email: colin@sportbrand.ca

News & Notices