The City is pursuing sponsorship and naming rights at several new or renovated facilities.
The Marketing Value of Naming Rights:
Naming Rights of a prominent community facility is a proven way for local businesses to elevate their visibility in a very positive way.
It is well known that the most effective marketing campaigns are those that enhance consumer experience, facilitating an emotional connection with the brand, which often translates into increased consumer loyalty.
Facility naming rights help companies rise above typical advertising clutter to gain consistent engagement with their community. Much of the value coming in the form of offsite promotion through word-of-mouth mentions. The facility, and thus the name of the corporate partner, gets innumerable free mentions on websites, newspapers, radio and social media when sharing information about sport, recreational and cultural events.
Local and regional companies play an important and on-going role in the future development of the City of Red Deer and directly influencing the lives of thousands of families that live, work, play and proudly call Red Deer – home.
The terms for each facility involve:
- a specific agreement term of 5 to 10 years (with the first right to a renewal term)
- a predetermined annual fee payable to the City of Red Deer — first payments are not due until the facilities are open
- fully customized benefits will be outlined in a formal agreement.
The benefits associated with each facility naming rights agreement include but are not limited to; your corporate name and logo incorporated in the title and sign of the building, internal building signage, opportunities to utilize the facility for special events, etc.
Sponsorship in the community:
The City of Red Deer is pursuing sponsorship and naming rights at a variety of municipal facilities. Municipalities across Canada are increasingly turning to collaborative arrangements with the private sector as a means of generating alternative sources of non-tax revenue to assist in improving civic facilities and services. Facilities that are sponsored are still city facilities and operated by The City of Red Deer.
Companies interested in learning more about the opportunities available can call 403-342-8291.