Facility Naming Rights and Sponsorship

The City is pursuing sponsorship and naming rights at several new or renovated facilities.
Servus Arena rendering

   

Facility Naming Rights and Sponsorship Opportunities

Discovery Canyon (Naming rights available)
Under construction, opening Summer 2017

Discovery Canyon Conceptual Plan

The River Bend Golf and Recreation Area is over 100 hectares of groomed and natural environments at the north end of Waskasoo Park. Opening in 1987, the park contains an 18 hole golf course, a nine hole mini-links, a driving range and golf area.  Other non-golf amenities include Discovery Canyon, picnic facilities, boat launch, hiking/cross country ski trails and a biathlon range.

Discovery Canyon is a nature experience that combines a splashing water ride, with wide beach areas and accessible board walks and picnic stops.  It is open from early June until the September long weekend, is a free amenity to the public and one of Red Deer’s most popular places on a hot summer day. 

Discovery Canyon was closed for the 2016 season for upgrades and enhancements and will re-open summer 2017. 

Enhancement work includes:

  • Renovated stream bed
  • Improved access to lower portion of the stream
  • New safety measures
  • Improved accessibility 
  • New main entry walkway
  • New site furniture
  • Expanded beach area
  • New play area
Great Chief Park Pavilion (Naming rights sale pending)
Under construction, opening early 2018

GCP Rendering

Great Chief Park is a 16.5 hectare multi-use athletic park, located within the Waskasoo Park system. It includes two fastball diamonds, a 10 hole par 3 golf course, sport field (football/soccer) concession/washroom building, field house and parking lot. 

The Great Chief Park Enhancement Project is a $8.4 million capital project to construct a new synthetic sports field, outdoor 400m speed skating oval, and a new field house/pavilion which will include a concession, public washrooms, change rooms, meeting space, timekeeper and a media area. Great Chief Park will be a host venue for speed skating during the 2019 Canada Winter Games. 

Great Chief Park home to many sports teams and leagues and supports the recreational activities of thousands of Red Deer citizens and visitors on an annual basis. The list below provides a summary of the Great Chief Park stakeholders, organized by sport or event and defined by the number of different leagues and the estimated number of total local players (ie. does not include visiting teams) or participants that would have used the park in 2011. This list does not include casual use of the park by the public for recreational activities. It was estimated by City staff and user group organizers that over 80,000 spectators came to games in Great Chief Park in 2011.

  • Football – 6 leagues / 474 players on local teams
  • Baseball/Slo-pitch/Fastball – 11 leagues / 5540 players on local teams
  • Soccer – 3 leagues / 255 players on local teams
  • Cross Country Skiing – 3 clubs / 235 participants
  • Community Events – 6 events/charities with an estimated 26,600 participants

The enhancement project is currently underway, with the pavilion building expected to open late 2017/early 2018.

New Northside Community Centre (Naming rights available)
Construction to begin

Northside Community Centre Renderings

A community centre is planned for Red Deer’s north side with construction to commence in 2017 and a targeted opening date of late 2018.  The facility is anticipated to be a welcoming place that promotes social connection and enhances the quality of life of everyone who lives nearby as well as all Red Deerians through flexible gathering spaces, activities and programming.

The facility vision includes versatile programming spaces where leisure activities, family fun, community events, support services and group gatherings large and small may be hosted. Included in this facility concept are multi-use spaces that can accommodate a wide number of programs, such as meeting rooms, an innovative teaching kitchen, outdoor upper level deck, and a large gathering and activity space with a servery that can function as a gymnasium or quickly convert into a large special event area. 

The warm and inviting facility will include spaces that are easily accessible to all and focus on youth and family including play spaces, fitness and leisure, art and cultural programming. The site will connect to Red Deer’s premier Glendale Skate Park and connect to the Glendale Science and Technology School (K-8) through pathways, roads and innovative design. It will also incorporate sustainable building and site designs. Both the design and amenities included in this facility chart new territory in the development of community centres for The City of Red Deer and will enrich the city by connecting neighbours, families, and individuals in a unique and inclusive way.

North East High School Sports Fields (Naming rights sale pending)
Under construction

The North East High School sports field will feature two high performance soccer fields, a high performance soccer/football field and track and field amenities. 

Servus Arena (Naming rights SOLD, secondary sponsorship available)
Under construction, opening early 2018

Servus Downtown Arena 700 x 400 px

We thank Servus Credit Union for their partnership. The Servus Arena will be The City’s main spectator arena seating up to 1,400 patrons and will be used 12 months of the year for both ice and non-ice activities as well as special events, such as national and provincial tournaments and the annual Remembrance Day ceremony.  

The new arena will continue to be the home of the Red Deer Minor Hockey Commission’s administration office, and will also accommodate ice hockey for the 2019 Canada Winter Games. The facility is currently under construction with completion expected in the fall of 2018. 

The facility will be The City’s premier spectator arena and will offer an enhanced experience for those in the stands, including a room temperature spectator area. The modern facility will offer welcoming gathering spaces and an indoor walking track for the community. Skaters will be greeted with more team space, modernized change rooms, and access to warm up areas, skate sharpening and laundry facilities. The new facility is also being designed to meet energy and environmental standards for a greener and more efficient operation.

The arena will connect with the rest of Rotary Recreation Park and create linkages between the park promenade and north site as well as the curling rink and skatepark currently on site.  The facility will house public art throughout to incorporate cultural elements.

The Marketing Value of Naming Rights:

Naming Rights of a prominent community facility is a proven way for local businesses to elevate their visibility in a very positive way.

It is well known that the most effective marketing campaigns are those that enhance consumer experience, facilitating an emotional connection with the brand, which often translates into increased consumer loyalty.

Facility naming rights help companies rise above typical advertising clutter to gain consistent engagement with their community. Much of the value coming in the form of offsite promotion through word-of-mouth mentions. The facility, and thus the name of the corporate partner, gets innumerable free mentions on websites, newspapers, radio and social media when sharing information about sport, recreational and cultural events.

Local and regional companies play an important and on-going role in the future development of the City of Red Deer and directly influencing the lives of thousands of families that live, work, play and proudly call Red Deer – home.

General Terms:

The terms for each facility involve:

  • a specific agreement term of 5 to 10 years (with the first right to a renewal term)
  • a predetermined annual fee payable to the City of Red Deer — first payments are not due until the facilities are open
  • fully customized benefits will be outlined in a formal agreement.

General Benefits:

The benefits associated with each facility naming rights agreement include but are not limited to; your corporate name and logo incorporated in the title and sign of the building, internal building signage, opportunities to utilize the facility for special events, etc.

Sponsorship in the community:

The City of Red Deer is pursuing sponsorship and naming rights at a variety of municipal facilities. Municipalities across Canada are increasingly turning to collaborative arrangements with the private sector as a means of generating alternative sources of non-tax revenue to assist in improving civic facilities and services. Facilities that are sponsored are still city facilities and operated by The City of Red Deer.

Contact Information

Companies interested in learning more about the opportunities available can contact:

Colin Young
SportBrand Canada Inc.
Phone: 403-615-8819
Email: colin@sportbrand.ca