Background

Since 1983, the Business Improvement Area (BIA) has been a cornerstone of Red Deer’s downtown community, bringing businesses together to promote economic growth, enhance the business environment and boost downtown vibrancy. Funded through an annual levy collected from businesses within the BIA boundaries, these resources are managed by the Downtown Business Association (DBA) to fulfil its mandate; however, the needs of Red Deer’s greater downtown are evolving. While the BIA model has catalysed growth and collaboration, its geographically bound, levy-funded structure is struggling to meet the changing expectations of a broader downtown community.

In response, The City of Red Deer and the DBA are co-leading an initiative to adapt service delivery strategies for the downtown area to address evolving needs, such as social challenges, economic development and community expectations. This includes considering a broadened greater downtown perspective which includes Capstone, Railyards, Historic Downtown and Parkvale. This work aims to ensure better coordination, adaptable leadership and sustainable funding models that address the needs of businesses, residents and the broader community.

Why Join?

Bring your ideas, expertise and vision to the Downtown Governance Committee and play a role in shaping the future of downtown Red Deer. By collaborating with other downtown partners, you’ll drive meaningful change that benefits businesses, property owners and the entire community.

Who We’re Looking For

Individuals committed to finding creative solutions to complex challenges, fostering collaboration and driving results:

• One historic downtown business owner
• One Capstone business owner
• One Railyards business owner
• One greater downtown resident
• One employee of the greater downtown
• Three community members at large
• One member of the Downtown Business Association board
• One member of the Chamber of Commerce board
• One member of the Red Deer Tourism Board

Term and Time Commitment

• Meetings occur when called, one or two meetings per month.
• Anticipated to be six hours per month
• Five Month Term (February to June 2025)
• Combination of in person and virtual meetings

Terms of Reference:

Greater Downtown Governance Community Collaboration Committee Terms of Reference (pdf)

Apply Now – Application period is January 15 - 29, 2025

Join us in shaping a dynamic and prosperous future for Red Deer’s downtown. Together, we can address today’s challenges and build a vibrant, sustainable downtown community for tomorrow.

Apply Now