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Citizens invited to view Electric Utility business plan

May 22, 2025 10:02 AM
(Red Deer, Alberta)

A public business plan is now available as part of The City’s Electric Utility Modernization Project, offering residents an in-depth look at a potential shift to a new governance model for The City’s Electric Utility.

The business plan outlines how Red Deer’s electric utility could transition to a Municipally Controlled Corporation (MCC) – a model where the utility remains publicly owned but operates with greater independence, agility, and business flexibility.

“This is about modernizing how we operate our Electric Utility so we can better respond to industry changes, plan for future growth, and continue delivering reliable, sustainable power to Red Deerians,” said Jim Jorgensen, Utilities Manager. “The release of the business plan marks a critical milestone in this project, and we invite citizens to review the plan and supporting documents to better understand what an Electric Utility MCC could look like in Red Deer.”    

The business plan highlights:

  • The benefits of moving to an MCC, including operational agility, improved access to capital, and long-term sustainability.
  • Financial and market impact analysis – including an estimated 2% increase in the distribution portion of customer bills.
  • How The City would remain the sole shareholder and maintain public ownership.

The business plan can be viewed at reddeer.ca/UtilitiesModel.

In addition to the business plan, citizens can learn more about this project through a series of public open houses occurring across the community. These open houses are an opportunity for citizens to ask questions, speak directly with the project team, and learn how to contribute feedback through the Public Hearing process. Open house dates and locations:

May 29, 1-4 p.m.  

Northside Community Centre  

6391 76 Street  

June 3, 4-7 p.m.  

Bower-Kin Community Hall  

85 Boyce Street  

June 5, 3-6 p.m.  

City Hall, Main Floor  

4914 48 Avenue  

June 7, 11 a.m.-3 p.m. 

Bower Place  

4900 Molly Banister Drive  

June 11, 2-4 p.m.  

Golden Circle Senior Resource Centre  

4620 47a Avenue  

A Public Hearing will be held on June 23 at 5 p.m. in Council Chambers to allow an opportunity for Council to hear feedback directly from the community in advance of making a decision. Citizens are invited to share their feedback in person at the Public Hearing, or in writing by June 13. For more information on how to participate, visit reddeer.ca/publichearing.

 

 

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