Promoting your organization

We recognize that promotions can be tricky on a tight budget and we want to help your organization, and the activities you engage in, be as successful as possible.
How to promote your organization events & initiatives

We’ve pulled together a list of free and paid opportunities for your group to consider and encourage you to explore other ideas and opportunities in our community, with those listed below serving as a jumping off point. Remember to research your target audience and find creative ways to reach them at the right time and in the right way.

Promoting Local Organizations - Downloadable Cheat Sheet (pdf)

Paid Opportunities

  • Advertise with local media outlets including radio stations, newspaper and online media
  • Boost your social media posts
  • Digital advertising
  • Bus, bus stop and

Free Opportunities

  • Add your event to one of many community events calendars like:
  • Display posters on:
    • community bulletin boards
    • facility bulletin boards
  • Social Media – when you post on your own channels, tag The City of Red Deer to increase views and interactions:
  • Submit your free listing for community-led programs on Look ‘n Book and in every generated copy of My Activity Guide.
    These online listings are for long-term programs, and not for items such as events or one-time promotions. Email marketing@reddeer.ca to submit your listing.
  • Write and submit your own We are Red Deer story and we’ll share it on The City’s social channels.
  • Pitch your story idea to local media.
  • Email facilitybookings@reddeer.ca to book a free space in a City recreation or arts facility.
    Opportunities are available in our lobbies, main streets and mallways – we provide the space, tables, chairs and power – you provide your people and information

Work with us

Did you know The City has dedicated staff to support local organizations? Our Community and Program Facilitators can help grow your collaborative relationships and networks in the community which in turn can spread the word about your organization’s programs and services.

Each of our facilitators specializes in different areas whether it be recreation, culture or art related, but they all have one thing in common – they are passionate about community engagement and facilitation – creating connections and meaningful relationships in our community.

Reach out to our recreation, arts and culture liaisons for more information about connecting with other groups within our community:
Georgia Major
Community & Program Facilitator - Recreation

Georgia MajorA little bit about Georgia: she is dedicated to promoting recreation opportunities to citizens and community organizations, strengthening the physical, social and emotional wellbeing of our community. Connect with Georgia if you are needing support with educating, promoting or activating recreation and leisure initiatives in our community.

Email: georgia.major@reddeer.ca 

Jessica Albrecht
Community & Program Facilitator - Recreation

A little bit about Jessica: She supports local sport and recreation groups by helping them find space to run programs, identifying grant opportunities, and providing assistance with planning and coordination to boost participation and build capacity. A proud mom of two energetic kids, she brings a lifelong passion for sport—as an athlete, coach, board member, and professional—to everything she does. She’s excited to use this experience to strengthen our vibrant sporting community.

Email: jessica.albrecht@reddeer.ca 

Nora Smith
Community Facilitator – Community Development

Nora SmithA little bit about Nora: Looking for innovative ways to foster community connections? Nora is your gal. Her creative, joyful nature makes discovering new ways forward an insightful adventure full of laughter. In her role, she works with Jamie to oversee community development initiatives in the downtown. With a passion for people, they are always happy to assist with helpful tools, resources and connections, so do reach out.

Email: nora.smith@reddeer.ca 

Jamie Mcgillicky
Community Facilitator – Community Development

Jamie McGillikyA little bit about Jamie: in her role, she manages the public art collection; when you see new murals or art installation being installed around the downtown, she is likely involved in some way. If you’re an artist, a business, property owner, or just someone who loves art and wants to bring more of it to our community, reach out to Jamie!

Email: jamie.mcgillicky@reddeer.ca 

Marli Hadden
Community & Program Facilitator - Arts & Culture

A little bit about Marli: she’s a singing, dancing, supporter of the arts. In her role, she administers the Community Cultural Development Fund (CCDF) which provides funding to local arts & culture projects, and oversees two City-run art galleries, Viewpoint Gallery and Corridor Community Gallery. Connect with Marli on your brilliant idea for Red Deer’s arts community.

Email: marli.hadden@reddeer.ca

Jennifer Reichel
Community Facilitator – Community Development

Jennifer ReichelA little bit about Jennifer: Her passion lies with people. Connecting residents to each other within neighbourhoods and supporting social development through events, education and engagement with a focus on capacity building among community associations. Her work also extends to supporting community coalitions with planning and organizational facilitation supports.

Email: jennifer.reichel@reddeer.ca 

Dale Loutit
Community Facilitator – Community Development

Dale LoutittA little bit about Dale: Dale is passionate about supporting those with a passion for community. She works directly with groups like neighbourhood associations, community groups and businesses to find ways to engage fellow community members and increase involvement in initiatives. If you want to get involved in the community, or already are and want to enhance your involvement, reach out to Dale!

Email: dale.loutit@reddeer.ca 

Annette Scheper
Community & Program Facilitator - Arts & Culture

Annette SchepperA little bit about Annette: If you have attended a public event in Red Deer, Annette has likely been involved in some capacity. She consults with local organizations on event planning and collaborates on arts & culture events. Reach out to Annette if you are planning a festival or public event. She will help you navigate through the processes of event management.

Email: annette.scheper@reddeer.ca