Downtown Identity Project

Ross Street and 48 Ave street signs

About the project

Launched in summer 2021, the Downtown Identity Plan is a downtown identity and strategy plan that outlines a shared vision, goals and opportunities for both the community and The City to implement. The aim is to have an identifiable, well-invested downtown where residents and visitors repeatedly participate in unique, engaging, diverse and positive activities and experiences. Key areas that may be considered by the engagement process and the final plan include heritage, transportation, tourism, the economy, environment, social factors and more.

Phase one engagement and outcomes

Phase one of the project’s engagement process occurred over three weeks in November 2021 through a combination of interviews, workshops, and an online questionnaire. Together, the process captured feedback from over 1,600 Red Deerians of all ages.

This feedback – together with promising practices from other communities, and guidance from The City of Red Deer’s existing policies and plans – was used by the Downtown Working Collaborative and City administration to draft a vision, set of guiding principles, and initial actions for the project. Together, these elements form the foundations of the Downtown Identity Plan.

Missed the first phase of engagement and want to learn more about the project and the process so far? Read the first phase’s What We Heard Report (pdf).