The purpose of the Red Deer Major Events Strategy & Destination Development Framework is to position Red Deer as a premier destination for major events. The City of Red Deer commissioned the study to review the current state of major event hosting in the community and develop a strategy for future development.
See the April 26, 2021 News Release and Council's May 10, 2021 Recap Meeting Notes (pdf) which outline the decision for Land & Economic Development to work with Tourism Red Deer to deliver the Tourism Red Deer Business Plan.